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Man Creates First Oreo Separator Machine

Oreo maker Mondelez using social media to spread the word


A man has invented a machine to separate the two halves of an Oreo cookie.

Mondelez (NASDAQ:MDLZ) is promoting Davdi Neevel — described as a physicist and copywriter — in the first of its social media-oriented “Cookie vs. Creme” campaign, reports ABC News.

The video shows Neevel in his workshop with the machine. In it the machine — made out of aluminum scraps, wire, wood and a motor — uses a hatchet to separate the two cookie halves and then a router to abrade the crème that remains on the cookies.

Neeval calls his machine the “OSM.” He says it’s just an acronym without any special added meaning. He has suggested a few slogans such as “Let’s get that crème out of there,” and “This creme’s no good; get it off the cookies.”

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