Man Creates First Oreo Separator Machine

by Nate Wooley | March 4, 2013 11:41 am

[1]A man has invented a machine to separate the two halves of an Oreo cookie.

Mondelez (NASDAQ:MDLZ[2]) is promoting Davdi Neevel — described as a physicist and copywriter — in the first of its social media-oriented “Cookie vs. Creme” campaign, reports ABC News[3].

The video shows Neevel in his workshop with the machine. In it the machine — made out of aluminum scraps, wire, wood and a motor — uses a hatchet to separate the two cookie halves and then a router to abrade the crème that remains on the cookies.

Neeval calls his machine the “OSM.” He says it’s just an acronym without any special added meaning. He has suggested a few slogans such as “Let’s get that crème out of there,” and “This creme’s no good; get it off the cookies.”

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/03/oreos.jpg
  2. MDLZ: http://studio-5.financialcontent.com/investplace/quote?Symbol=MDLZ
  3. reports ABC News: http://abcnews.go.com/blogs/technology/2013/02/oreo-separator-machine-solves-age-old-cookie-ritual/
  4. Say Hello to Food Stamps for Pets: http://investorplace.com/2013/02/say-hello-to-food-stamps-for-pets/
  5. Spinach Recall for E. Coli Hits 39 States: http://investorplace.com/2013/02/spinach-recall-for-e-coli-hits-39-states/
  6. When Taco Bell’s Cool Ranch Taco Will Finally Arrive: http://investorplace.com/2013/02/when-taco-bells-cool-ranch-taco-will-finally-arrive/

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