For the first time since 1997, PepsiCo (NYSE:PEP) is changing its Pepsi bottles.
The new bottles — which are designed for easier gripping and better product display — are a part of the company’s rebranding efforts that began last year, the Associated Press reports.
For several years, PepsiCo has been losing market share to rival Coca-Cola (NYSE:KO), and the company has been taking steps to change that. A multiyear Super Bowl halftime show sponsorship deal and a partnership with Beyonce are among signs that the company is serious about changing its direction.
A spokeswoman for Pepsi says the new bottles are a part of an ongoing effort to update the marketing and packaging of the company’s products. The new 20-ounce bottle will begin appearing in April for Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next. There also will be a new version of the less-popular 16-ounce bottle in the same shape. It’s expected that it will take a year or more for the rollout to be completed.