Pepsi Bottles to Get First Redesign Since 1997

New blockier bottle part of rebranding efforts


new pepsi bottle 300x200 Pepsi Bottles to Get First Redesign Since 1997For the first time since 1997, PepsiCo (NYSE:PEP) is changing its Pepsi bottles.

The new bottles — which are designed for easier gripping and better product display — are a part of the company’s rebranding efforts that began last year, the Associated Press reports.

For several years, PepsiCo has been losing market share to rival Coca-Cola (NYSE:KO), and the company has been taking steps to change that. A multiyear Super Bowl halftime show sponsorship deal and a partnership with Beyonce are among signs that the company is serious about changing its direction.

A spokeswoman for Pepsi says the new bottles are a part of an ongoing effort to update the marketing and packaging of the company’s products. The new 20-ounce bottle will begin appearing in April for Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next. There also will be a new version of the less-popular 16-ounce bottle in the same shape. It’s expected that it will take a year or more for the rollout to be completed.

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