Pepsi Bottles to Get First Redesign Since 1997

by Nate Wooley | March 22, 2013 9:22 am

new pepsi bottle 300x200 Pepsi Bottles to Get First Redesign Since 1997[1]For the first time since 1997, PepsiCo (NYSE:PEP[2]) is changing its Pepsi bottles.

The new bottles — which are designed for easier gripping and better product display — are a part of the company’s rebranding efforts that began last year, the Associated Press reports[3].

For several years, PepsiCo has been losing market share to rival Coca-Cola (NYSE:KO[4]), and the company has been taking steps to change that. A multiyear Super Bowl halftime show sponsorship deal and a partnership with Beyonce are among signs that the company is serious about changing its direction.

A spokeswoman for Pepsi says the new bottles are a part of an ongoing effort to update the marketing and packaging of the company’s products. The new 20-ounce bottle will begin appearing in April for Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next. There also will be a new version of the less-popular 16-ounce bottle in the same shape. It’s expected that it will take a year or more for the rollout to be completed.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/03/new-pepsi-bottle.jpg
  2. PEP: http://studio-5.financialcontent.com/investplace/quote?Symbol=PEP
  3. the Associated Press reports: http://www.csmonitor.com/Business/Latest-News-Wires/2013/0321/New-Pepsi-bottle-Will-the-blocky-shape-bolster-sales
  4. KO: http://studio-5.financialcontent.com/investplace/quote?Symbol=KO
  5. Death Wish Coffee: Drink at Your Own Risk: http://investorplace.com/2013/03/death-wish-coffee-drink-at-your-own-risk/
  6. Sean Combs, Mark Wahlberg Team Up on Hangover Drink: http://investorplace.com/2013/03/sean-combs-mark-wahlberg-team-up-on-hangover-drink/
  7. Beware Add-Ons! This Man’s Starbucks Drink Cost $47.30: http://investorplace.com/2013/02/beware-add-ons-this-mans-starbucks-drink-cost-47-30/

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