American Eagle Outfitters (NYSE:AEO) pushed the product — which was billed as “Skinny Skinny Jeans” and featured teens in what looked like painted-on pants — as being the new and trendy thing for teens, reports the Los Angeles Times.
The company pushed the mock product via Twitter, Facebook and its email list. It sent out a video that offered to give buyers the “skinniest and tightest fit yet.” The video featured young actors wearing what appears to be very tight jeans that it becomes clear are only paint when the camera zooms in for a close up.
The description of the jeans describes them as, “Sits low on the waist; contours through thigh, knee, ankle; features new SkinTight technology; most fitted leg opening; extended lengths available; available for him and her.” The fake jeans came in two colors, “indigo” and “bright light.”
American Eagle even made the spray-on cans available on its website, but had them marked as “temporarily sold out.”