Minneapolis-based retailer Target (NYSE:TGT) is dropping the “Shops at Target” approach
The experiment — which featured boutiques offering unique items inside the big-box store — was rolled out early last year, reports the Minneapolis Star Tribune.
While Target hasn’t commented on a reason for the closure of the boutiques, analysts suspect that it just didn’t get much traction or attention. Instead, the company has decided to focus more on its traditional product partnerships in the future.
“At this time, we don’t have plans for a future ‘flight’ of the Shops at Target, but we do have a number of collaborations planned for 2013 and beyond,” a spokeswoman for the chain said. That includes newly announced partnerships with Missoni and Pradal Gurung.
While the boutique program is ending, the retailer is not ruling out bringing it back at some point. The company would only say that it has no current plans to go forward with the concept.