by Christopher Freeburn | March 27, 2013 11:20 am
Online shoppers at a handful of Wal-Mart (NYSE:WMT) will soon get the chance to participate in a test program by the nation’s largest retailer.
Over the summer, roughly a dozen Wal-Mart stores will set up in-store lockers for online shoppers. Items ordered through the company’s website, will be placed in the lockers, where shoppers can pick them up without having to interact with store staff or wait in queues, the Associated Press notes.
Shoppers who place orders online will receive a password that opens the locker containing their items. The idea is to permit shoppers to purchase products without interference from store staff. It builds on the company’s “site to store” initiative, which allows customers to pick up online orders at stores, that debuted in 2007.
The move comes as Wal-Mart tries to ramp up its online sales and service, hoping to lure customers away from rival Internet retailers, including Amazon (NASDAQ:AMZN).
Amazon has offered online shoppers who reside in selected cities the option of having orders sent to lockers located inside popular stores like Staples (NASDAQ:SPLS) and supermarkets for some time.
Shares of Wal-Mart inched up fractionally in Wednesday morning trading.
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