by Nate Wooley | March 7, 2013 10:22 am
Fast food chain Wendy’s (NASDAQ:WEN) is now committed to the new look it began last year.
At the end of February the chain switched to its new logo — which it debuted last year — for it’s uniforms and packaging.
The new contemporary logo will now be seen on all packaging, uniforms and other marketing materials going forward. It’s the latest step in the company’s efforts to make itself over into a new, modern appearance.
Along with the cosmetic changes, Wendy’s is also reworking its menu. The company recently expanded its “Right Size Menu” of items selling for between 99 cents and $1.99. The company has also reworked some of its burgers as well as its salads and other items.
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