Adidas Pulls T-Shirts Cashing In on Kevin Ware Injury

by Nate Wooley | April 9, 2013 10:18 am

Adidas185 Adidas Pulls T Shirts Cashing In on Kevin Ware Injury[1]Athletic apparel maker Adidas (PINK:ADDYY[2]) is pulling a shirt about Kevin Ware from shelves.

The shirt — released following Ware’s terrible injury in the NCAA tournament and featuring his number 5 and the slogan “RI5E to the Occasion” — sold for $25, Advertising Age reports[3].

“The shirt is not currently for sale because of a use of logo issue,” a spokeswoman said. The company had faced criticism for profiting of the student-athlete’s injury. As a student, Ware could not share in any revenue earned by the sale of the shirts.

Ware broke his leg in a horrific injury during the University of Louisville’s win against Duke in an NCAA tournament game. His tibia was broken in a compound fracture when he landed after jumping to block a shot.

More stories about sports:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/03/Adidas185.jpg
  2. ADDYY: http://studio-5.financialcontent.com/investplace/quote?Symbol=ADDDF
  3. Advertising Age reports: http://adage.com/article/news/adidas-halts-sales-controversial-kevin-ware-t-shirts/240750/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage
  4. Abusive Basketball Coach Gets Fire … With $100K Bonus: http://investorplace.com/2013/04/abusive-basketball-coach-gets-fired-with-a-100k-bonus/
  5. Redskins RGIII Fined for Wearing Wrong Shirt: http://investorplace.com/2012/12/redskins-rgiii-fined-10000-for-wearing-wrong-shirt/
  6. Female Driver Accused of Lying About Her NASCAR Career: http://investorplace.com/2013/03/female-driver-accused-of-lying-about-her-nascar-career/

Source URL: http://investorplace.com/2013/04/adidas-pulls-t-shirts-cashing-in-on-kevin-ware-injury/
Short URL: http://invstplc.com/1fr9KKV