Amazon (NASDAQ:AMZN) will let viewers help decide which of its new TV show pilots are tapped to become series.
The Internet retail giant has produced 14 pilots for possible original TV series. The company says that the shows will be posted on its website in the near future so that viewers can watch them for free. Amazon Studios will use viewer feedback to determine which of the shows receive orders for additional episodes, the Associated Press notes.
Once it completes production on its original TV series, the shows will be available through its Amazon Prime streaming service.
Amazon’s video streaming rival, Netflix (NASDAQ:NFLX) has also moved to develop its own original content. This year, it posted all 13 episodes of its House of Cards, a remake of a classic British TV series starring Kevin Spacey, at once.
With original programming Amazon is hoping to attract more subscribers to its Prime service. The company does not disclose exact numbers for the service, but analysts estimate that there are between 6 million and 10 million Prime subscribers. Last year, Amazon began looking for new scripts and ideas online.
Shares of Amazon fell more than 2% in Thursday morning trading.