Amazon to Offer TV Set-Top Box in Fall

by Christopher Freeburn | April 25, 2013 10:38 am

amazon box 630 300x225 Amazon to Offer TV Set Top Box in Fall[1]Sources tell Bloomberg that Amazon (NASDAQ:AMZN[2]) is developing a set-top box to stream media content to televisions[3].

The new device, which will stream online video content from Amazon, is expected to be unveiled this fall. The set-top box will complement its Amazon Instant video service, allowing the Internet retail giant to channel its streaming content directly to customers’ TV sets.

Amazon has been working on a set-top box for several years, the sources indicated. The project is being headed by former Cisco (NASDAQ:CSCO[4]) executive Malachy Moynihan at Amazon’s Lab126 unit in California.

The new set-top box would compete with gaming consoles that offer streaming functions like Microsoft‘s (NASDAQ:MSFT[5]) XBox and Sony‘s (NYSE:SNE[6]) PlayStation 3, as well as with similar set-top boxes like Apple‘s (NASDAQ:AAPL[7]) Apple TV and Roku.

In recent months, Amazon has moved to increase its library of online video content and develop original programming to lure new viewers[8].

Shares of Amazon rose almost 2% in Thursday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/10/amazon-box-630.jpg
  2. AMZN: http://studio-5.financialcontent.com/investplace/quote?Symbol=AMZN
  3. developing a set-top box to stream media content to televisions: http://www.businessweek.com/articles/2013-04-24/here-comes-amazons-kindle-tv-set-top-box
  4. CSCO: http://studio-5.financialcontent.com/investplace/quote?Symbol=CSCO
  5. MSFT: http://studio-5.financialcontent.com/investplace/quote?Symbol=MSFT
  6. SNE: http://studio-5.financialcontent.com/investplace/quote?Symbol=SNE
  7. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  8. develop original programming to lure new viewers: http://investorplace.com/2013/04/amazon-close-to-launching-original-tv-shows/

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