by Christopher Freeburn | April 25, 2013 10:38 am
[1]Sources tell Bloomberg that Amazon (NASDAQ:AMZN[2]) is developing a set-top box to stream media content to televisions[3].
The new device, which will stream online video content from Amazon, is expected to be unveiled this fall. The set-top box will complement its Amazon Instant video service, allowing the Internet retail giant to channel its streaming content directly to customers’ TV sets.
Amazon has been working on a set-top box for several years, the sources indicated. The project is being headed by former Cisco (NASDAQ:CSCO[4]) executive Malachy Moynihan at Amazon’s Lab126 unit in California.
The new set-top box would compete with gaming consoles that offer streaming functions like Microsoft‘s (NASDAQ:MSFT[5]) XBox and Sony‘s (NYSE:SNE[6]) PlayStation 3, as well as with similar set-top boxes like Apple‘s (NASDAQ:AAPL[7]) Apple TV and Roku.
In recent months, Amazon has moved to increase its library of online video content and develop original programming to lure new viewers[8].
Shares of Amazon rose almost 2% in Thursday morning trading.
Source URL: https://investorplace.com/2013/04/amazon-to-offer-tv-set-top-box-in-fall/
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