Boston Market Goes Beyond Chicken With New Menu Item

Rotisserie chicken place now offering BBQ ribs

   

Boston Market Goes Beyond Chicken With New Menu Item

boston market ribs 300x202 Boston Market Goes Beyond Chicken With New Menu ItemA famous rotisserie chicken restaurant is going ribs.

Boston Market — which made its name selling rotisserie chicken — is about to offer St. Louis-style ribs, the Associated Press is reporting.

The new item will be available Monday and will be a real mouthful. A half-rack of the pork ribs will contain 29 grams of fat and 1180 calories. A lighter version — a quarter rack — will have only 590 calories per serving. That will be in addition to any side items or drinks.

The chain is launching the new menu item — its first major change in six years — to fight off the competition. Once largely alone in offering upscale fast food, it now faces pressure from other eateries such as Panera (NASDAQ:PNRA) and Chipotle (NYSE:CMG).

“It’s a new product that will appeal to a wide audience. Ribs are not a product most people feel comfortable cooking at home,” CEO George Michel says.

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Article printed from InvestorPlace Media, http://investorplace.com/2013/04/boston-market-goes-beyond-chicken-with-new-menu-item/.

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