by Nate Wooley | April 3, 2013 10:52 am
A famous rotisserie chicken restaurant is going ribs.
Boston Market — which made its name selling rotisserie chicken — is about to offer St. Louis-style ribs, the Associated Press is reporting.
The new item will be available Monday and will be a real mouthful. A half-rack of the pork ribs will contain 29 grams of fat and 1180 calories. A lighter version — a quarter rack — will have only 590 calories per serving. That will be in addition to any side items or drinks.
The chain is launching the new menu item — its first major change in six years — to fight off the competition. Once largely alone in offering upscale fast food, it now faces pressure from other eateries such as Panera (NASDAQ:PNRA) and Chipotle (NYSE:CMG).
“It’s a new product that will appeal to a wide audience. Ribs are not a product most people feel comfortable cooking at home,” CEO George Michel says.
Source URL: http://investorplace.com/2013/04/boston-market-goes-beyond-chicken-with-new-menu-item/
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