Boston Market Goes Beyond Chicken With New Menu Item

by Nate Wooley | April 3, 2013 10:52 am

Boston Market Goes Beyond Chicken With New Menu Item

boston market ribs 300x202 Boston Market Goes Beyond Chicken With New Menu Item[1]A famous rotisserie chicken restaurant is going ribs.

Boston Market — which made its name selling rotisserie chicken — is about to offer St. Louis-style ribs, the Associated Press is reporting[2].

The new item will be available Monday and will be a real mouthful. A half-rack of the pork ribs will contain 29 grams of fat and 1180 calories. A lighter version — a quarter rack — will have only 590 calories per serving. That will be in addition to any side items or drinks.

The chain is launching the new menu item — its first major change in six years — to fight off the competition. Once largely alone in offering upscale fast food, it now faces pressure from other eateries such as Panera (NASDAQ:PNRA[3]) and Chipotle (NYSE:CMG[4]).

“It’s a new product that will appeal to a wide audience. Ribs are not a product most people feel comfortable cooking at home,” CEO George Michel says.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/04/boston-market-ribs.jpg
  2. the Associated Press is reporting: http://www.nydailynews.com/life-style/health/boston-market-launches-1200-calorie-bbq-ribs-article-1.1305411
  3. PNRA: http://studio-5.financialcontent.com/investplace/quote?Symbol=PNRA
  4. CMG: http://studio-5.financialcontent.com/investplace/quote?Symbol=CMG
  5. KFC Introduces New Meals for Kids … in a Bucket: http://investorplace.com/2013/03/kfc-introduces-new-meals-for-kids-in-a-bucket/
  6. ‘Food Babe’ Blogger Gets Chipotle to Make Big Changes: http://investorplace.com/2013/03/foodbabe-blogger-gets-chipotle-to-make-big-changes/
  7. Wendy’s Unveils New Modern Uniforms, Packaging: http://investorplace.com/2013/03/wendys-unveils-new-modern-uniforms-packaging/

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