by Nate Wooley | April 29, 2013 9:18 am
Use Facebook (NASDAQ:FB[1])? Well, each time you click around on the social media site, it turns out that you’re helping someone else earn roughly $174.17.
A study — performed by Syncapse — indicates that companies can leverage the information in Facebook “Likes” and other clicks in a big way, Business News Daily reports[2].
The study — which covered more than 2,000 Facebook users — showed that the act of liking or following a product or brand allowed those companies to better target messaging to expand sales and other business actions. People who “Liked” a brand spend more than those who don’t, up to $116 more per year, even if their income is less. In addition, the act of becoming a fan of a product or brand page means that person will spend 42% more in that product’s business sector than otherwise.
Facebook fandom also indicates a greater customer loyalty. Those who follow brands have an 18% greater satisfaction with them and are 11% more likely to continue using them than those who don’t.
“The increase in average fan value is driven by fans’ tendencies to be superconsumers,” the report reads. “Not only do they tend to be brand users first, they spend more, engage more, advocate more and are more loyal.”
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