Marlboro Maker to Enter E-Cigarette Market

by Nate Wooley | April 26, 2013 12:27 pm

Marlboro Maker to Enter E-Cigarette Market

AltriaLogo Marlboro Maker to Enter E Cigarette Market[1]Altria Group (NYSE:MO[2]) is finally bringing out its own e-cigarette.

The tobacco company — which owns the Marlboro brand as well as others — says it plans to have its version of the popular new product out in the second half of 2013, the Wall Street Journal reports.

E-cigarettes are a growing market for tobacco firms. After selling $500 million worth of them in 2012 — about 0.5% of the total market — sales are expected to more than double in 2013. The devices — typically powered by batteries — heat up nicotine-infused liquid to deliver the chemical to smokers and may be less harmful than traditional cigarettes.

Altria is late to the market. Rivals Lorillard (NYSE:LO[3]), which last year acquired Blu Ecigs, and Reynolds American (NYSE:RAI[4]), with its Vuse e-cigarette, are already established sellers.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2010/09/AltriaLogo.jpg
  2. MO: http://studio-5.financialcontent.com/investplace/quote?Symbol=MO
  3. LO: http://studio-5.financialcontent.com/investplace/quote?Symbol=LO
  4. RAI: http://studio-5.financialcontent.com/investplace/quote?Symbol=RAI
  5. Coke is the New Tobacco: http://investorplace.com/2013/04/coca-cola-is-the-new-tobacco/
  6. Study: Simple Change Discourages Teen Tobacco Purchases: http://investorplace.com/2012/12/study-simple-change-discourages-teen-tobacco-purchases/
  7. Big Tobacco Must Admit They Lied: http://investorplace.com/2012/11/big-tobacco-must-admit-they-lied/

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