Despite earlier plans to dub the spun-off company Fox Group, the entertainment business will be called 21st Century Fox. In a message to company staff, News Corp. head Rupert Murdoch said that the name built on the reputation 20th Century Fox, which majority control of which he acquired in 1985, Bloomberg noted.
After the split, News Corp. will operate the conglomerates current publishing business, including its newspaper operations.
Murdoch will served as chairman and CEO of 21st Century Fox. The company will comprise film and television businesses. The Twentieth Century Fox film studio, which has been in business for 78 years, will keep its name under the plan.
Earlier this month, an executive at the company’s Fox broadcasting network threatened to switch the network to a subscription-based service in order to prevent wireless streaming start-up Aereo from transmitting its programming without paying a fee.
Shares of News Corp. sank about 1% in pre-market trading on Wednesday.