Nike Pulls ‘Boston Massacre’ T-Shirts

by Nate Wooley | April 22, 2013 12:14 pm

Nike[1]Nike (NYSE:NKE[2]) is pulling t-shirts with “Boston Massacre” from the market.

The shirts — which have the words “Boston Massacre” and blood splatters on them — were created for Yankee fans to celebrate the 1978 and 2006 playoff sweeps over the Boston Red Sox, ABC News reports[3].

Still, following last week’s bombings at the Boston marathon, the company decided to pull them from the shelves of its retail stores. It’s also requested that large retailers stop selling the shirts and return them to Nike.

In the past, Nike has been sensitive to similar issues. In February, it pulled an ad featuring Oscar Pistorius that featured the slogan, “I am the bullet in the chamber” after Pistorius was arrested for shooting his girlfriend.

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