Pepsi Seeks Patent for Mysterious Protein Drink

by Nate Wooley | April 9, 2013 9:23 am

Pepsico Pepsi Seeks Patent for Mysterious Protein Drink[1]Beverage maker PepsiCo (NYSE:PEP[2]) is trying out something new.

A new patent application — published this week but filed last September — reveals that the company is working on a new 4-ounce protein drink, Beverage Daily is reporting[3].

In the application, Pepsi spells out that the new drink will be high in protein and sold in 4-ounce servings. It will contain alpha-lactalbumin, whey protein and possibly hydrolyzed collegan.

Pepsi VP Dondeena Bradley, PhD had earlier hinted at the new beverage. In interviews last year she said the company was working on a drink that would be packaged in an unexpected way that would appeal to women.

The patent application describes the 4-ounce serving as a “hydration unit” and says each package will contain multiple units that will be 4% to 8% protein by weight. The exact composition of the proteins included in each drink is still not determined.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2010/12/Pepsico.gif
  2. PEP: http://studio-5.financialcontent.com/investplace/quote?Symbol=PEP
  3. Beverage Daily is reporting: http://www.beveragedaily.com/Trends/Health-and-Wellness/PepsiCo-seeks-to-patent-novel-high-protein-nutrition-beverages-in-4floz-hydration-units-as-protein-craze-gathers-pace
  4. Move Over Wine, Young Women Have New Preferred Drink: http://investorplace.com/2013/03/move-over-wine-young-women-have-new-preferred-drink/
  5. Death Wish Coffee: Drink at Your Own Risk: http://investorplace.com/2013/03/death-wish-coffee-drink-at-your-own-risk/
  6. Mountain Dew Rolls Out New Breakfast Drink: http://investorplace.com/2013/02/mountain-dew-rolls-out-a-new-breakfast-drink/

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