Twitter Heads Down Under for Music

by Nate Wooley | April 12, 2013 9:09 am

Twitter185 Twitter Heads Down Under for Music[1]Social media firm Twitter has again expanded its ability to provide content.

The firm acquired We Are Hunted — a music streaming service based in Australia — in a deal announced yesterday, Reuters reports[2].

While Twitter’s announcement merely confirmed the acquisition, the three-person firm We Are Hunted said, “There’s no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day.”

The statement also said its current service would shut down as a part of the purchase.

The acquisition is Twitter’s latest as it attempts to become a multimedia content provider. Last year the company acquired video-sharing company Vine, a service that allows users to tweet six-second video files to their followers.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/05/Twitter185.jpg
  2. Reuters reports: http://www.mercurynews.com/business/ci_23010998/twitter-acquires-music-streaming-app
  3. Facebook Rolls Out Long-Awaited Option for Comments: http://investorplace.com/2013/03/facebook-rolls-out-long-awaited-option-for-comments/
  4. When News Coverage Shrinks, So Does Viewers Interest: http://investorplace.com/2013/03/when-news-coverage-shrinks-so-does-viewers-interest/
  5. SEC Gives CEOs the OK to Post to FB, Twitter: http://investorplace.com/2013/04/sec-gives-ceos-the-ok-to-post-to-fb-twitter/

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