4 Wireless Giants to Team Up on Ad Campaign

They will run TV and radio ads against texting while driving

   

girl texting cell phone mobile 630 300x232 4 Wireless Giants to Team Up on Ad CampaignWireless carriers are mostly known for competing with each other. But the four largest U.S. carriers have found one point of agreement: they don’t want subscribers to send text messages while driving.

To drive that point home, Verizon‘s (NYSE:VZ) Verizon Wireless, AT&T (NYSE:T), Sprint (NYSE:S) and T-Mobile (NYSE:TMUS) have partnered with more than 200 other organizations to launch and advertising campaign to raise awareness of the potentially lethal consequences of texting while driving. The ads will promote AT&T’s existing “It Can Wait” campaign on TV and radio stations over the coming months, the Associated Press notes.

espn sports center 630 200x200 4 Wireless Giants to Team Up on Ad Campaign
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Wireless carriers have not always been so vocal about the dangers of distracted driving. Most providers resisted earlier legislation against driving while using a cellphone. However, anti-texting while driving campaigns date back to 2005. Sprint, Verizon and AT&T have all run ads decrying the practice over the past eight years.

A study from Texas A&M University recently found that drivers who used voice-to-text apps were no less distracted than drivers who used cellphone keypads to text.

Shares of AT&T and T-Mobile slipped fractionally in Tuesday morning trading, while Verizon and Sprint edged slightly higher.


Article printed from InvestorPlace Media, http://investorplace.com/2013/05/4-wireless-giants-to-team-up-on-ad-campaign/.

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