Abercrombie & Fitch: The No. 1 Brand of Homeless Apparel?

by Nate Wooley | May 15, 2013 10:43 am

Not everyone is onboard with Abercrombie & Fitch (NYSE:ANF[1]) CEO Mike Jeffries’ attitude.

Filmmaker Greg Karber — offended by Jeffries statements that he doesn’t want “uncool” people or fat women wearing his brand — decided to make the effort to rebrand A&F clothing, The Hollywood Gossip reports[2].

Karber searched his local Goodwill stores for discarded Abercrombie & Fitch clothing — asking the store where the “douchebag” section was — and gave the items to the homeless. The video he made of his quest has gone viral on the Internet and is near the million-view mark.

There’s even a hastag, #FitchtheHomeless, where others who give away their A&F clothes to the homeless can share their experiences doing so.

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Endnotes:

  1. ANF: http://studio-5.financialcontent.com/investplace/quote?Symbol=ANF
  2. The Hollywood Gossip reports: http://www.thehollywoodgossip.com/2013/05/guy-gives-abercrombie-and-fitch-clothes-to-homeless-sticks-it-to/
  3. Retailer H&M Agrees to Bangladeshi Safety Accord: http://investorplace.com/2013/05/retailer-hm-agrees-to-bangladeshi-safety-accord/
  4. Victoria Beckham to Open Retail Business: https://investorplace.com/2013/04/victoria-beckham-to-open-retail-store/
  5. Ralph Lauren Admits to Bribery, Agress to $1.6M Settlement: https://investorplace.com/2013/04/ralph-lauren-admits-to-bribery-agrees-to-1-6m-settlement/

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