Amazon Launches Android App Store in China

by Christopher Freeburn | May 6, 2013 11:25 am

amazon box 630 300x225 Amazon Launches Android App Store in China[1]Over the weekend, Amazon (NASDAQ:AMZN[2]) unveiled an online store for Chinese users[3] offering apps for devices running Google‘s (NASDAQ:GOOG[4]) Android OS.

The Internet retail giant, which launched a Kindle digital book store in China late last year, becomes the first U.S. company to offer a download platform for paid Android apps in China. Google currently only allows Chinese users to download free Android apps, Reuters notes.

Android apps — both free and paid — are available from a multitude of websites in China, but those websites are plagued with security concerns, including computer viruses.

Amazon is trying to bolster its e-commerce business in China. During the fourth quarter of 2012, the company accounted for less than 3% of China’s $27 billion consumer online sales.

The sale of digital products — apps, music and video downloads — is an increasingly important part of Amazon’s business model[5] and its ability to compete with other online and brick-and-mortar retailers.

Shares of Amazon fell more than 1% in Monday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/10/amazon-box-630.jpg
  2. AMZN: http://studio-5.financialcontent.com/investplace/quote?Symbol=AMZN
  3. unveiled an online store for Chinese users: http://in.reuters.com/article/2013/05/06/us-amazon-china-appstore-idINBRE94504520130506
  4. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  5. is an increasingly important part of Amazon’s business model: http://investorplace.com/2013/04/the-future-of-amazon-e-commerce-2-0/

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