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Burger King Rolls Out Challenger to McDonald’s McRib

Limited-edition BK rib sandwich coming this summer


BK RibIn a direct challenge to McDonald’s (NYSE:MCD) McRib sandwich, Burger King (NYSE:BKW) is bringing out its own boneless rib product.

The new menu item — the BK Rib Sandwich — is scheduled to hit restaurants on May 21, USA TODAY reports.

After almost a year in development, the sandwich was tested in Shreveport, La. It sold well enough at a price point of $3.49 — $5.59 as a meal — that the company elected to roll it out nationally. It will be sold as the centerpiece of this summer’s “Taste is King” marketing campaign.

The new sandwich is part of a summer revamp of Burger King’s menu aimed at the barbecue-loving crowd. Also on the menu will be the Memphis Pulled Pork sandwiches, a line of Carolina BBQ sandwiches, a new BBQ Chicken Salad, a line of sweet-potato fries and a set of Oreo desserts.

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