by Nate Wooley | May 9, 2013 9:18 am
[1]As a part of its ongoing anti-obesity campaign, Coca-Cola (NYSE:KO[2]) once again is pledging to not target children in its ads.
The pledge — which also includes making caloric information more prominent — is a part of the company’s effort to fight the belief that it contributes to obesity rates, Bloomberg reports[3].
While setting no deadlines for the new outreach programs, the company did say that it would apply in all 200 countries in which it sells Coca-Cola. It also stated that — in emerging markets — it would place a priority on marketing its low- and no-calorie drinks.
In addition to its marketing commitments, the company is also moving the calorie information to the front of its packaging. It’s hoped that — by making it more prominent — consumers will be more aware of the nutritional impact of their drinking habits.
CEO Muhtar Kent said of the company’s low-calorie drinks, “This is not just about making them available but also merchandising them and also ensuring that there is sufficient point of sale material around them.”
Source URL: https://investorplace.com/2013/05/coca-cola-promises-no-ads-targeting-kids/
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