Coca-Cola Promises No Ads Targeting Kids

by Nate Wooley | May 9, 2013 9:18 am

grabbing coca cola bottle coke 630 flickr 300x209 Coca Cola Promises No Ads Targeting Kids[1]As a part of its ongoing anti-obesity campaign, Coca-Cola (NYSE:KO[2]) once again is pledging to not target children in its ads.

The pledge — which also includes making caloric information more prominent — is a part of the company’s effort to fight the belief that it contributes to obesity rates, Bloomberg reports[3].

While setting no deadlines for the new outreach programs, the company did say that it would apply in all 200 countries in which it sells Coca-Cola. It also stated that — in emerging markets — it would place a priority on marketing its low- and no-calorie drinks.

In addition to its marketing commitments, the company is also moving the calorie information to the front of its packaging. It’s hoped that — by making it more prominent — consumers will be more aware of the nutritional impact of their drinking habits.

CEO Muhtar Kent said of the company’s low-calorie drinks, “This is not just about making them available but also merchandising them and also ensuring that there is sufficient point of sale material around them.”

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/06/grabbing_coca_cola_bottle_coke_630_flickr.jpg
  2. KO: http://studio-5.financialcontent.com/investplace/quote?Symbol=KO
  3. Bloomberg reports: http://www.bloomberg.com/news/2013-05-08/coca-cola-to-show-calorie-counts-while-ceasing-ads-for-under-12s.html
  4. Judge Puts a Stop to NYC Oversized Soda Ban … For Now: http://investorplace.com/2013/03/judge-puts-a-stop-to-nyc-oversized-soda-ban-for-now/
  5. SodaStream Teams Up With Ocean Spray for New Juice Blends: http://investorplace.com/2013/02/sodastream-teams-up-with-ocean-spray-for-new-juice-blends/
  6. Diet Soda May Be Causing Your Depression: http://investorplace.com/2013/01/depression-diet-soda-might-be-linked/

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