Coca-Cola Promises No Ads Targeting Kids

by Nate Wooley | May 9, 2013 9:18 am

hand grabbing classic coke bottle[1]As a part of its ongoing anti-obesity campaign, Coca-Cola (NYSE:KO[2]) once again is pledging to not target children in its ads.

The pledge — which also includes making caloric information more prominent — is a part of the company’s effort to fight the belief that it contributes to obesity rates, Bloomberg reports[3].

While setting no deadlines for the new outreach programs, the company did say that it would apply in all 200 countries in which it sells Coca-Cola. It also stated that — in emerging markets — it would place a priority on marketing its low- and no-calorie drinks.

In addition to its marketing commitments, the company is also moving the calorie information to the front of its packaging. It’s hoped that — by making it more prominent — consumers will be more aware of the nutritional impact of their drinking habits.

CEO Muhtar Kent said of the company’s low-calorie drinks, “This is not just about making them available but also merchandising them and also ensuring that there is sufficient point of sale material around them.”

More stories about beverages:

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