GM Apologizes for TV Spot’s Offensive Song Lyrics

by Nate Wooley | May 2, 2013 9:41 am

GM Apologizes for TV Spot’s Offensive Song Lyrics

GM185 GM Apologizes for TV Spot's Offensive Song Lyrics[1]Automaker General Motors (NYSE:GM[2]) is in hot water over an ad that contains racial stereotypes.

The ad — for the Chevrolet Trax — features a song with both Japanese and Chinese stereotypes, New York Daily News reports[3].

In the ad, the song “Booty Swing” plays over images of a man traveling through sets depicting different times and locations. However, the song samples a part of another song, “Oriental Swing” by Lil Hardin Armstrong. That song features lines about Chinese woman saying, “ching-chong, chop-suey, swing some more. It also features a line about “geisha girls” and their trouble pronouncing “Americans.”

The ad began running in Canada earlier this month, but GM has already apologized and removed the ad from circulation.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/03/GM185.jpg
  2. GM: http://studio-5.financialcontent.com/investplace/quote?Symbol=GM
  3. New York Daily News reports: http://www.nydailynews.com/autos/ching-chong-chop-suey-gm-pulls-racist-ad-article-1.1332381
  4. Hyundai Apologizes, Yanks Suicide Humor Ad: http://investorplace.com/2013/04/hyundai-apologizes-yanks-suicide-humor-ad/
  5. Kraft Tries Sex to Sell Salad Dressing to Women: http://investorplace.com/2013/04/kraft-tries-sex-to-sell-salad-dressing-to-women/
  6. Nike Gets Heat Over New Tiger Woods Slogan: http://investorplace.com/2013/03/nike-gets-heat-over-new-tiger-woods-slogan/

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