‘Iron Man 3′ Has Biggest Box-Office Opening Ever in China

Reports say film took in $21.5 million on opening day


iron man 3 Iron Man 3 Has Biggest Box Office Opening Ever in ChinaThe latest film in the Marvel Universe, Iron Man 3, has set records with its Chinese opening.

According to The Hollywood Reporter, the film — produced by Disney’s (NYSE:DIS) Marvel Studios — did a reported $21.5 million at the Chinese box office yesterday.

The boffo opening day saw the film pass the previous record, set by Transformers: Dark of the Moon, which brought in $17 million in China. The record was part of a tremendous $307.7 million overseas opening for the latest Iron Man picture. That’s more than the entire overseas run of the first Iron Man movie, Thor or Captain America.

The new movie is a special experiment for China. Produced partially with investment money from China, several minutes worth of extra China-centric footage — including product placement — was shot only for show in China. Audience reaction has been mixed on the extra scenes so far.

Iron Man 3 opened in the United States late Thursday night. Initially expectations are that it will bring in at least $150 million over the weekend.

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Article printed from InvestorPlace Media, http://investorplace.com/2013/05/iron-man-3-has-biggest-box-office-opening-ever-in-china/.

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