‘Iron Man 3′ Has Biggest Box-Office Opening Ever in China

by Nate Wooley | May 3, 2013 10:51 am

‘Iron Man 3′ Has Biggest Box-Office Opening Ever in China

iron man 3 Iron Man 3 Has Biggest Box Office Opening Ever in China[1]The latest film in the Marvel Universe, Iron Man 3, has set records with its Chinese opening.

According to The Hollywood Reporter[2], the film — produced by Disney’s (NYSE:DIS[3]) Marvel Studios — did a reported $21.5 million at the Chinese box office yesterday.

The boffo opening day saw the film pass the previous record, set by Transformers: Dark of the Moon, which brought in $17 million in China. The record was part of a tremendous $307.7 million overseas opening for the latest Iron Man picture. That’s more than the entire overseas run of the first Iron Man movie, Thor or Captain America.

The new movie is a special experiment for China. Produced partially with investment money from China, several minutes worth of extra China-centric footage — including product placement — was shot only for show in China. Audience reaction has been mixed on the extra scenes so far.

Iron Man 3 opened in the United States late Thursday night. Initially expectations are that it will bring in at least $150 million over the weekend.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/05/iron-man-3.jpg
  2. According to The Hollywood Reporter: http://www.hollywoodreporter.com/news/box-office-report-iron-man-450932
  3. DIS: http://studio-5.financialcontent.com/investplace/quote?Symbol=DIS
  4. Netflix to Lose 1,794 Streaming Movies May 1: http://investorplace.com/2013/05/netflix-loses-nearly-1800-streaming-movies/
  5. Disney Confirms ‘Star Wars’ Spin-Off Films: http://investorplace.com/2013/02/disney-confirms-star-wars-spin-off-films/
  6. ‘Star Trek’ Film to Release Early in IMAX: http://investorplace.com/2013/02/star-trek-film-to-release-early-in-imax/

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