Yahoo (YHOO) CEO Marissa Mayer has been busy — and she may not be done yet.
AllThingsD reported late Thursday that the digital media giant is in talks to acquire social blogging site Tumblr in a deal that could reach $1 billion.
The move would be the latest from Yahoo (and Mayer) in the company’s drive to attract a younger audience — something CFO Ken Goldman explicitly underscored this week at JPMorgan’s Global Technology conference:
“One of our challenges is we have had an aging demographic. Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years.”
Well, Tumblr could help with that.
The hip blogging site has wide appeal with younger users, and its reliance on user-generated content (mostly text and pictures) aligns nicely with Yahoo’s stated desire to become more robust in the social space.
The talks could come to nothing, of course, but it’s just another example of Yahoo’s urgently felt need to reinvent itself. Stay tuned.
Also on Yahoo:
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- Should I Buy Yahoo? 3 Pros, 3 Cons