Jennifer Lopez might be known mostly for her days as an entertainer (“Jenny From the Block” ring any bells), but she’s also a businesswoman.
In fact, Lopez already owns a film and television production company, has launched clothing and perfume lines and, now, is planning to open a chain of cellphone resale stores.
The chain of 15 stores will be branded Viva Movil and sell Verizon (VZ) phones and services to Latinos with a “culturally relevant shopping experience.” They will have the same price and plans as regular Verizon stores.
So far, “most attempts to cater to Latinos have focused on low-cost, no-contract service,” as Boston.com reported. Instead, “Lopez is hitching her business to a company that’s focused on premium, contract-based service, backed by a top-rated wireless network.”