Jennifer Lopez Opening Cellphone Store Chain

by Alyssa Oursler | May 23, 2013 12:46 pm

jlo 252x300 Jennifer Lopez Opening Cellphone Store ChainJennifer Lopez might be known mostly for her days as an entertainer (“Jenny From the Block” ring any bells), but she’s also a businesswoman.

In fact, Lopez already owns a film and television production company, has launched clothing and perfume lines and, now, is planning to open a chain of cellphone resale stores.

The chain of 15 stores will be branded Viva Movil and sell Verizon (VZ[1]) phones and services to Latinos with a “culturally relevant shopping experience.” They will have the same price and plans as regular Verizon stores.

So far, “most attempts to cater to Latinos have focused on low-cost, no-contract service,” as Boston.com reported[2]. Instead, “Lopez is hitching her business to a company that’s focused on premium, contract-based service, backed by a top-rated wireless network.”

Endnotes:
  1. VZ: http://studio-5.financialcontent.com/investplace/quote?Symbol=VZ
  2. as Boston.com reported: http://www.boston.com/business/technology/2013/05/22/jennifer-lopez-open-cellphone-stores/DtYAARzqw4GAegZPM9y8qN/story.html

Source URL: http://investorplace.com/2013/05/jennifer-lopez-opening-cellphone-store-chain/
Short URL: http://invstplc.com/1nvlznL