The change — only the third change in the McKee Food’s 53-year history — hopes to appeal to a more modern audience.
But not too much. The picture of Little Debbie — based on a picture of Executive Vice President Debbie McKee-Fowler when she was 3-years-old — is getting only touch ups, not a complete reworking. McKee-Fowler is the original Little Debbie and the granddaughter of founder O.D. McKee.
Among the changes on the new logo:
- Fewer curls and darker hair
- Her shirt is a lighter plaid with a rounded collar
- The string on her hat is removed
- The red ribbon is in a more contemporary style
“The previous logo looked a little dated, so it was time for a minor makeover,” said Executive VP of sales and marketing Chris McKee. “We opted to make subtle changes because we wanted to keep the same wholesome look that was based on an original portrait of my cousin, Debbie McKee-Fowler.”