by Nate Wooley | May 7, 2013 11:30 am
For the first time in 28 years the Little Debbie logo is changing.
The change — only the third change in the McKee Food’s 53-year history — hopes to appeal to a more modern audience.
But not too much. The picture of Little Debbie — based on a picture of Executive Vice President Debbie McKee-Fowler when she was 3-years-old — is getting only touch ups, not a complete reworking. McKee-Fowler is the original Little Debbie and the granddaughter of founder O.D. McKee.
Among the changes on the new logo:
“The previous logo looked a little dated, so it was time for a minor makeover,” said Executive VP of sales and marketing Chris McKee. “We opted to make subtle changes because we wanted to keep the same wholesome look that was based on an original portrait of my cousin, Debbie McKee-Fowler.”
Source URL: http://investorplace.com/2013/05/little-debbie-changes-logo-for-the-first-time-in-28-years/
Short URL: http://invstplc.com/1nwomNq
Copyright ©2015 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.