Netflix Is the Top Super-Duper Internet Bandwidth Hog

by Nate Wooley | May 15, 2013 11:08 am

Netflix Netflix Is the Top Super Duper Internet Bandwidth Hog[1]Streaming video company Netflix (NASDAQ:NFLX[2]) is becoming the world’s largest user of bandwidth.

A new analysis by Sandvine, a network equipment maker, found that Netflix is responsible for up to 32.3% of all bandwidth used during peak times, Variety reports[3].

In all, the amount of bandwidth Netflix is using grew 35% in the 12 months ending March 2013. During that time, overall usage of broadband Internet lines increased 39% to 44.7 gigabytes per month. So Netflix’s growth is in line with the total growth of high-speed Internet usage in homes with fixed-line broadband.

“The fact that Netflix is a third of peak downstream Internet in North America is just a sign that Netflix is very popular and people love to watch streaming video,” a spokesman for Netflix said.

It’s not just Netflix that’s growing its bandwidth, though. Google‘s (NASDAQ:GOOG[4]) YouTube actually outgrew Netflix as it rose to 17.1% of downstream traffic in the study. That’s up from 13.2% last year and exceeds the growth of Netflix.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/11/Netflix.jpg
  2. NFLX: http://studio-5.financialcontent.com/investplace/quote?Symbol=NFLX
  3. Variety reports: http://variety.com/2013/digital/news/netflix-puts-even-more-strain-on-the-internet-1200480561/
  4. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  5. A Look at the Microsoft Set-Top Box Rumors: http://investorplace.com/2013/05/a-look-at-the-microsoft-set-top-box-rumors/
  6. Netflix Loses Nearly 1,800 Streaming Movies: http://investorplace.com/2013/05/netflix-loses-nearly-1800-streaming-movies/
  7. Can Streaming Cure Your Cable Habit?: http://investorplace.com/2013/05/nflx-model-might-just-get-me-off-my-cable-habit-msft-aapl-nflx-vz-twc/

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