Coca-Cola (KO) is facing criticism from a new source: a leading global environmentalist organization.
The iconic beverage, which has lately come under fire from anti-obesity advocates, is now the subject of a commercial from Greenpeace that accuses the company of trashing the planet, The Inquisitr notes.
In the ad, Coke drinkers are seen walking along a beach, sipping their favorite beverage. Then the ad darkens, showing the corpses of sea birds who consumed plastic parts from Coke bottles, killing them.
Greenpeace has upbraided Coca-Cola for opposing recycling legislation in Australia that would have placed a deposit on soda bottles. However, after spending $20,000 to air the ad on an Australian TV station, the station yanked the ad, describing it as “offensive.” The station says it has since refunded the money to Greenpeace.
In response to rising pressure from anti-obesity campaigners, Coca-Cola recently announced that it would ensure that diet and low-calorie products were available in all markets it serves and stop marketing to children.
Shares of Coca-Cola fell almost 1% in Friday morning trading.