by Christopher Freeburn | May 2, 2013 11:08 am
In a bid to boost its market share, Nissan (PINK:NSANY) is trimming the suggested price of some of its leading models in the U.S.
The Japanese auto giant will reduce the manufacturer’s suggested retail price (MSRP) of certain 2013 Altima, Murano, Maxima, Rogue, Juke and Sentra models, starting on Friday. MSRP’s will fall between 2.7% and 10.7%, depending on the model. However, since buyers rarely pay the MRSP, the actual price car buyers end up paying may not change significantly, the Los Angeles Times notes.
Seven of the 18 car models the company sells in the U.S. will be affected by the price cuts.
Lowering the MSRP’s for its vehicles will boost their presence on car-shopping websites like Edmunds, Kelly Blue Book and AutoTrader, potentially raising overall sales. Nissan accounts for about 7.9% of U.S. car sales, but is hoping to raise that to 10%.
Nissan said its sales last month jumped 24.4% compared to the same time last year, hitting a total of 80,003 vehicles sold in the U.S. during April.
Last month, Nissan joined rival Japanese automakers, Toyota (NYSE:TM) and Honda (NYSE:HMC) in issuing a global recall for millions of vehicles that contained potentially defective airbag systems.
Shares of Nissan slipped more than 1% in over-the-counter trading on Thursday.
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