Social media website Pinterest is changing its interface again to make brand information more accessible to users.
Previously, users placed pins that linked back to company websites. Under a partnership with Sony (SNE), Netflix (NFLX), Target (TGT) and eBay (EBAY), Pinterest has introduced a new type of pin that displays pertinent information, including reviews and pricing without the need for the viewer to go to the brand’s website, Mashable notes.
The company says that the new pins will make the website easier to navigate and will provide more content at a glance. Brands can also leverage the new pins to provide marketing information to users.
Earlier this year, Pinterest overhauled its website to make it more attractive to users.
In February, Pinterest raised $200 million in financing from a number of prominent venture capitalists and private equity firms.