Pinterest Teams With Target, Netflix, Sony on Product Pins

by Christopher Freeburn | May 20, 2013 1:34 pm

Pinterest Teams With Target, Netflix, Sony on Product Pins

Pinterest Logo 300x77 Pinterest Teams With Target, Netflix, Sony on Product Pins[1]Social media website Pinterest is changing its interface again[2] to make brand information more accessible to users.

Previously, users placed pins that linked back to company websites. Under a partnership with Sony (SNE[3]), Netflix (NFLX[4]), Target (TGT[5]) and eBay (EBAY[6]), Pinterest has introduced a new type of pin that displays pertinent information, including reviews and pricing without the need for the viewer to go to the brand’s website, Mashable notes.

The company says that the new pins will make the website easier to navigate and will provide more content at a glance. Brands can also leverage the new pins to provide marketing information to users.

Earlier this year, Pinterest overhauled its website[7] to make it more attractive to users.

In February, Pinterest raised $200 million in financing from a number of prominent venture capitalists and private equity firms[8].

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/08/Pinterest-Logo.png
  2. changing its interface again: http://mashable.com/2013/05/20/pinterest-brands-upgrade/
  3. SNE: http://studio-5.financialcontent.com/investplace/quote?Symbol=SNE
  4. NFLX: http://studio-5.financialcontent.com/investplace/quote?Symbol=NFLX
  5. TGT: http://studio-5.financialcontent.com/investplace/quote?Symbol=TGT
  6. EBAY: http://studio-5.financialcontent.com/investplace/quote?Symbol=EBAY
  7. overhauled its website: http://investorplace.com/2013/01/pinterest-tests-out-a-makeover/
  8. number of prominent venture capitalists and private equity firms: http://investorplace.com/ipo-playbook/pinterest-snags-200-million-in-funding/

Source URL: http://investorplace.com/2013/05/pinterest-teams-with-target-netflix-sony-on-product-pins/
Short URL: http://invstplc.com/1nDs9sA