Pizza Hut’s Stand-Alone WingStreet Test Fails

by Christopher Freeburn | May 30, 2013 10:44 am

1000px Pizza Hut logo 300x300 Pizza Hut's Stand Alone WingStreet Test Fails[1]Yum! Brands (YUM[2]) Pizza Hut foray into a separate chicken wings business didn’t quite work out.[3]

The company says that single WingStreet location that it launched late last year in Denton, Texas, was closed in March. The company, which has 3,600 WingStreet units in its existing Pizza Hut locations, opened the standalone WingStreet in a strip mall, offering a short menu of chicken sandwiches, strips and — of course — wings, Restaurant News notes.

The standalone unit had seating for 34 diners. Despite its rapid closure, Pizza Hut executives said the company remained committed to the idea of standalone WingStreet restaurants and had learned a great deal from the Denton experiment.

Earlier this year, Pizza Hut debuted “Big Pizza Sliders,” 3.5-inch pizzas with various toppings[4].

Shares of Yum! Brands fell modestly in Thursday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/05/1000px-Pizza_Hut_logo.png
  2. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  3. didn’t quite work out.: http://nrn.com/quick-service/pizza-hut-shutters-first-stand-alone-wingstreet
  4. 3.5-inch pizzas with various toppings: http://investorplace.com/2013/02/pizza-hut-rolls-out-tiny-new-menu-item/

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