Popular ‘To-Do List’ App Faces Shutdown After Yahoo Buy

by Christopher Freeburn | May 2, 2013 9:48 am

Popular ‘To-Do List’ App Faces Shutdown After Yahoo Buy

yahoo sign 630 300x225 Popular To Do List App Faces Shutdown After Yahoo Buy[1]Yahoo (NASDAQ:YAHOO[2]) has made another move into the mobile app market[3].

The Internet pioneer has acquired Astrid, an app that helps users create to-do lists. Astrid has now stopped accepting new premium subscribers, but will remain functioning for at least 90 days, USA TODAY notes.

Neither Yahoo nor Astrid reveal the terms of the deal; however, Yahoo will offer refunds to users who purchased year-long memberships. Astrid’s development team will likely be folding into Yahoo’s own staff.

More than 4 million people have downloaded Astrid, which functions on both Apple‘s (NASDAQ:AAPL[4]) iOS and devices running Google‘s (NASDAQ:GOOG[5]) Android OS.

Yahoo’s new CEO Marissa Mayer has indicated that she plans to expand the company’s mobile market offerings[6].

In March, Yahoo paid a reported $30 million to acquire Summly, a news content app developed by a British teenager.[7]

Shares of Yahoo rose fractionally in Thursday morning trading.

 

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/11/yahoo-sign-630.jpg
  2. YAHOO: http://studio-5.financialcontent.com/investplace/quote?Symbol=YAHOO
  3. another move into the mobile app market: https://www.google.com/news?ncl=dIJxuzcY5-O1wBMKp4hA10QjePb7M&q=yahoo,+astrid&lr=English&hl=en
  4. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  5. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  6. expand the company’s mobile market offerings: http://investorplace.com/2012/10/yahoo-is-drinking-the-mobile-kool-aid/
  7. news content app developed by a British teenager.: http://investorplace.com/2013/03/teen-strikes-it-rich-in-yahoo-app-deal/

Source URL: http://investorplace.com/2013/05/popular-to-do-list-app-faces-shutdown-after-yahoo-buy/
Short URL: http://invstplc.com/1nB5hKj