Target Gets Into the Bridal Dress Biz

Company now offers affordable and chic gowns

   

bridal 300x191 Target Gets Into the Bridal Dress BizShows like Say Yes to the Dress might feature glamorous bridal gowns that cost soon-to-be brides thousands of dollars, but not every can afford (or wants) to shell out that kind of cash for their wedding day.

Have no fear, though. Do-it-all discounter Target (TGT) is here with a solution. The retailer recently announced that it will begin offering wedding gowns, part of a line called Tevolio (a rough translation of an Italian phrase meaning “I love you”), that cost just $99.99 and $129.99.

Target will offer four different gowns in two colors and a wide range of sizes, while also carrying 10 bridesmaid dresses, two flower girl outfits and — you guessed it — little tuxes for ring bearers, all reasonably priced.

As the company put it:

“With a comprehensive bridal collection, Target is now a one-stop shop for all your nuptial necessities. The betrothed can dress their bridal parties, shop for stationery and register for everything and anything they need to start a new life together.”

In fact, shoppers can even buy the bridal offerings online, where other items like jewelry and shoes are also suggested. I wonder if rival Walmart (WMT) will follow suit any time soon.


Article printed from InvestorPlace Media, http://investorplace.com/2013/05/target-gets-into-the-bridal-dress-biz/.

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