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The Coffee Bean & Tea Leaf: K-Cups Coming in 2014

The companies have agreed to a multiyear deal


Keurig Machine from Green Mountain Coffee RoastersUsers of Green Mountain Coffee Roasters‘ (GMCR) Keurig coffee makers will soon have even more single-cup brewing choices.

On Wednesday, GMCR announced that it has negotiated an agreement with International Coffee & Tea to offer its Coffee Bean & Tea Leaf branded drinks in K-Cup containers, usable in Keurig machines. Financial terms of the deal were not disclosed, but the partnership is described as a “multiyear agreement.”

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The K-Cup packs featuring the Coffee Bean & Tea Leaf brews will hit store shelves in the spring of 2014.

Established half a century ago, the Coffee & Tea Leaf brand is the largest privately-owned coffee and tea seller in the U.S.

Earlier this month, Starbucks (SBUX) reached a 5-year deal with GMCR to triple the number of K-Cup packs of Starbucks-branded coffees for Keurig machines.

Shares of GMCR slipped slightly in Wednesday morning trading.

Article printed from InvestorPlace Media, http://investorplace.com/2013/05/the-coffee-bean-tea-leaf-k-cups-coming-in-2014/.

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