by Nate Wooley | May 1, 2013 10:41 am
As a part of its ongoing reworking, Yahoo (NASDAQ:YHOO) is signing a lot of new content deals.
The new efforts — including the Saturday Night Live archives and original wrestling programs from World Wrestling Entertainment (NYSE:WWE) — are part of the search engine’s NewFront plan, The Upstart Business Journal reports.
Six other new shows were announced, including one with The Daily Show’s Ed Helms. Other programs will focus on cooking and fashion.
Yahoo hopes that, by staying current and fresh in the digital content sector, it can boost its fortune and the perception of the company as a place to get information. By doing so, it can accustom users of its search engine to getting news and entertainment from Yahoo instead of its competitors.
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