Yahoo’s Flickr Gets Bold New Form, Terabyte of Free Storage

by Eric Harding | May 21, 2013 12:52 pm

Marissa Mayer’s just getting warmed up.

The Yahoo (YHOO[1]) CEO continues to realign the company, this time rolling out a redesign and increased storage[2] — a whopping 1 terabyte (that’s 1,000 gigabytes) — reports Mashable. The reboot also lets users host longer videos, and a new Android app is being released in conjunction.

After making a big splash with its $1.1 billion acquisition of Tumblr this week[3], the refresh of Flickr (itself acquired back in 2005) is a smaller move, but it’s destined to keep Mayer and Yahoo in the spotlight. And it could signal an acknowledgment of Yahoo’s past missteps — see the excellent Gizmodo piece “How Yahoo Killed Flickr and Lost the Internet[4]” for a solid rundown of the hookup.

The Flickr move won’t please everyone, though; “Pro” accounts previously cost $25 a year, and they came with “unlimited” storage. So while 1 TB is an eye-popping number for most of us, hardcore users will see their experience suffer. (They can pony up $500 a year for … 2 TB.) And an ad-free experience will cost you $50 a year, double the previous figure.

But Yahoo seems to be courting a more casual user … and 1 TB will likely suit them just fine.

Stay tuned. I’m guessing Mayer’s not done yet.

At the time of publication, Harding had no positions in the stocks mentioned.

Endnotes:
  1. YHOO: http://studio-5.financialcontent.com/investplace/quote?Symbol=YHOO
  2. rolling out a redesign and increased storage: http://mashable.com/2013/05/20/yahoo-flickr-event/
  3. $1.1 billion acquisition of Tumblr this week: http://investorplace.com/2013/05/mayer-gives-yahoo-a-shot-at-not-botching-tumblr/
  4. How Yahoo Killed Flickr and Lost the Internet: http://gizmodo.com/5910223/how-yahoo-killed-flickr-and-lost-the-internet

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