Zynga Strikes ‘Game of Thrones’ Deal

by Nate Wooley | May 1, 2013 10:12 am

Zynga185 Zynga Strikes 'Game of Thrones' Deal[1]Online game developer Zynga (NASDAQ:ZNGA[2]) will be distributing the new Game of Thrones: Ascent video game.

The game — developed by Boston firm Disruptor Beam — is currently available via some social media sites, The Boston Globe reports[3].

Now it will be available through Zynga.com and could receive a huge spike in players. According to Zynga, the website and its games attract more than 250 million players per month. Add to that the million-plus players who have already signed up for the Game of Thrones tie-in since February, and the move could mean big things for Disruptor Beam.

The deal also is a change of pace for Zynga, which traditionally uses social media to bring its own games to market.

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Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/05/Zynga185.jpg
  2. ZNGA: http://studio-5.financialcontent.com/investplace/quote?Symbol=ZNGA
  3. The Boston Globe reports: http://www.boston.com/businessupdates/2013/04/30/boston-disruptor-beam-strikes-deal-with-zynga-distribute-game-thrones-ascent/ttxtSIDSvwxYm3NaslwgTP/story.html
  4. Girl Scouts Add New ‘Video Game’ Merit Patch: http://investorplace.com/2013/04/girl-scouts-add-new-video-game-merit-patch/
  5. Electronic Arts to End Three Facebook Games: http://investorplace.com/2013/04/electronic-arts-to-end-three-facebook-games/
  6. Stadium Installs Hands-Free Video Games in Urinals: http://investorplace.com/2013/03/stadium-installs-hands-free-video-games-in-urinals/

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