Tiger Woods: Nike
Tiger Woods’ personal relationships and golf career have been rocky to say the least, but one thing has remained steady over the years: his relationship with Nike.
Headlines were circulating early this month that the two were closing in on a huge new endorsement deal that would keep Tiger as the highest-paid golfer on the planet — and if you tuned into the U.S. Open, their continued relationship was noticeable in his clothing and during commercial breaks.
Of course, it hasn’t been an easy road. Woods lost deals with Gatorade, AT&T (T), Tag Heuer, P&G’s Gillette and more following news that the golf star had multiple affairs — a reality that cost him around $22 million total in 2010.
Things have started looking up since Woods resigned with Rolex in 2011 — his first major endorsement deal in two years — and since he starting winning again. In fact, the ever-loyal Nike debuted a controversial “Winning takes care of everything ad” after Woods reclaimed his spot as the world’s No. 1 golfer earlier this year.