A campaign designed to promote safe sex practices among prostitutes has backfired in Brazil.
The country’s health ministry was hoping to encourage sex workers to use condoms and seek medical care with an online educational campaign. However, critics said that the ministry was actually promoting prostitution, CNN notes.
The campaign was dubbed “I’m happy being a prostitute” and featured images of sex workers with captions advocating condom use. The campaign was launched as the country prepares to play host to the FIFA World Cup next year and the Olympics two years later, which are expected to draw waves of international visitors.
Brazil’s health minister canceled the campaign saying that his agency would try to deliver a more focused message to sex workers.
Prostitution is legal in Brazil.