Brinker International‘s (EAT) Chili’s Grill & Bar is hoping to lure customers to turn over their emails in exchange for a free menu item.
One million consumers who join the Chili’s Email Club will receive a coupon that can be redeemed for a free flatbread. The flatbreads come which a choice of three toppings: Margherita, Chipotle Chicken and California grilled chicken, Restaurant News notes.
Customers who are already members of the email club can receive a coupon if they answer a short survey on the club’s website. Coupons for free flatbreads can be redeemed in two separate periods between June 11 and June 16 or between June 17 and June 24.
Company officials say the flatbread offer marks the chain’s biggest promotional campaign ever.
In January, Chili’s announced that it would begin offering single-portion pizzas at restaurants across the U.S. this year as it updates its kitchens to prepare the new dish.