Coca-Cola Gets Crazy With New Can, Bottle Designs

by Christopher Freeburn | June 10, 2013 3:18 pm

grabbing coca cola bottle coke 630 flickr 300x209 Coca Cola Gets Crazy With New Can, Bottle Designs[1]Iconic soft drink maker Coca-Cola (KO[2]) is adding some whimsy to its international bottling plans this year.

The company is partnering with Ogilvy to make soda cans that can split in half[3], allowing consumers to literally share their drink, AdWeek notes.

For soda drinkers thirsting for a really cold drink, the company has also developed bottles made from ice[4]. The chilly containers have appeared in Columbia.

Consumers can grip the icy bottles without freezing their hands by wrapping the fingers around the red Coca-Cola logo band, which is all that’s left of the bottle once it melts.

In March, beverage rival PepsiCo (PEP[5]) unveiled the first design update to plastic Pepsi bottles in more than a decade[6], introducing a curved form that was meant to be easier for consumers to grip.

Shares of Coca-Cola sank modestly in Monday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/06/grabbing_coca_cola_bottle_coke_630_flickr.jpg
  2. KO: http://studio-5.financialcontent.com/investplace/quote?Symbol=KO
  3. that can split in half: http://www.adweek.com/adfreak/coca-colas-new-can-splits-half-so-you-can-really-share-happiness-149906
  4. has also developed bottles made from ice: http://www.adweek.com/adfreak/coca-cola-making-bottles-entirely-out-ice-just-time-summer-150048
  5. PEP: http://studio-5.financialcontent.com/investplace/quote?Symbol=PEP
  6. first design update to plastic Pepsi bottles in more than a decade: http://investorplace.com/2013/03/pepsi-bottles-to-get-first-redesign-since-1997/

Source URL: http://investorplace.com/2013/06/coca-cola-gets-crazy-with-new-can-bottle-designs/
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