Online auction giant eBay (EBAY) is adding a dash of cyberspace to brick and mortar stores in an effort to boost retail sales.
The company is placing touchscreens measuring 9-feet by 2-feet in the windows of closed real-world shops. Customers will be able to interact with the screens, viewing products and placing orders that will be delivered to their homes. The screens will begin appearing in trendy shopping districts of New York City on June 8 and will remain in place through July 7, Reuters notes.
The first screens will promote products from Fifth & Pacific‘s (FNP) Kate Spade Saturday fashion brand. The screens will allow FNP to launch the new brand without the need to open physical stores. Similar touchscreens are expected to appear at other FNP stores in the future.
Ebay is looking to expand its reach to shoppers using mobile devices. It is also hoping to lure larger retailers into e-commerce partnerships.
Shares of eBay slipped marginally in Thursday morning trading.