Fan Backlash Prompts Abercrombie to Pull Taylor Swift Tee

by William White | June 21, 2013 4:06 pm

Fan Backlash Prompts Abercrombie to Pull Taylor Swift Tee

Abercrombie & Fitch (ANF[1]), the youth apparel store, angered Taylor Swift fans when it released a shirt reading “#more boyfriends than t.s.”.

Swift fans quickly took action against the retailer by flooding them with calls, e-mails, and posts on Twitter.

In an effort to have the shirt removed, Swift fans even started a petition on Change.org[2].

Abercrombie was quick to respond to fans outcry.

“Hey #swifties we no longer sell the tshirt. We <3 Taylor’s music and think she’s awesome!” Abercrombie tweeted[3].

Not all Swift fans are accepting the apology though.

“@Abercrombie why’d you make the shirt then??” one fan tweets.

This isn’t the first time Abercrombie has done something to offend the general public. CEO Mike Jeffries has been very vocal about not wanting “uncool” or “fat”[4] people wearing his brand.

 

 

 

Endnotes:
  1. ANF: http://studio-5.financialcontent.com/investplace/quote?Symbol=ANF
  2. started a petition on Change.org: http://www.foxnews.com/entertainment/2013/06/21/abercrombie-fitch-shirt-pokes-fun-at-taylor-swift-which-celeb-gets-bagged-on/
  3. Abercrombie tweeted: https://twitter.com/Abercrombie/status/347147399749328896
  4. “uncool” or “fat”: http://investorplace.com/2013/05/abercrombie-fitch-the-no-1-brand-of-homeless-apparel/

Source URL: http://investorplace.com/2013/06/fan-backlash-prompts-abercrombie-to-pull-taylor-swift-tee/
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